The challenge: Launching a compliant and efficient HR structure in a new international market
The Pure Food Co is a New Zealand-based company specializing in health and medical nutrition. Its mission is to improve the quality of life for seniors and patients through nutritious, easy-to-eat, and clinically effective foods.
With international ambitions, the company expanded into France in 2023 to launch its European presence.
Upon the arrival of one of the co-founders in France, the goal was clear: build the local team, structure the HR operations, and stay compliant with French labor law — all while optimising time and cost.
To ensure this smooth entry into the French market, The Pure Food Co partnered with HReact from day one to manage all human-resources-related aspects.
Fast and compliant HR setup
from day one
Setting Up HR Foundations
HReact helped The Pure Food Co establish all mandatory HR components:
-Drafting of French employment contracts
-Enrolment in health insurance, life & disability coverage, and occupational health services
Recruiting Key Talent
HReact recruited the company’s first critical team members in France:
-Operations Director
-Sales Director
-Quality Engineer
-Customer Success Director
HReact’s tailored sourcing and evaluation process ensured alignment with the company’s values and operational needs.
Securing HR Funding via OPCO
To reduce costs, HReact prepared a public grant application through the French OPCO system (French funding body). This enabled The Pure Food Co to cover part of its HR service expenses.
Ongoing HR Support
HReact continues to support the co-founder with day-to-day HR management, including:
-Managing a mutual termination agreement (rupture conventionnelle)
-Implementing a “forfait jours” work time scheme
-Establishing a travel and expense policy
-Setting up a company-wide working time agreement
Payroll and HR Reporting
HReact manages the entire payroll process and liaises directly with the accounting firm by:
-Delivering monthly HR reports
-Responding to all legal, payroll, and administrative questions
A qualified
local team
in place within months
Reduced
HR-related costs through successful public funding
The keys to success in supporting The Pure Food Co’s expansion included:
-End-to-end HR coverage, from contracts and compliance to payroll and funding
-Local expertise with international mindset, tailored to fast-growing companies
- High responsiveness to day-to-day and strategic HR needs
-Seamless collaboration with accountants, local and NZ team, and public institutions
-Long-term relationship based on trust, agility, and concrete results
An ongoing strategic HR partnership enabling continuous growth